AAG brokers major multi-year deal with Adidas

The Athletics Association of Guyana (AAG) has registered a historic first with the landing of an equipment deal with world-renowned German apparel company, Adidas.

With the first payout set to be to the tune of US$300,000, Guyana’s Track and Field fraternity is stepping into a new realm, benefitting from cash and equipment for both athletes and clubs in the multi-year agreement with Adidas.

The official announcement of the AAG’s first major brand deal was made earlier today (Saturday, March 22, 2025) at the National Track and Field Center (NTFC), Leonora, West Coast Demerara, where the 2025 CARIFTA trials were in full swing.

According to Director of Sport, Steve Ninvalle, “This agreement that will be signed with Adidas is work in cash and kind.”

The US$300,000 initial payout will be followed by US$250,000 for the next three years. While these funds are specifically for equipment, cash will also be funnelled to the association.

An elated AAG President, Sheryl Hermonstine, spoke about the impact this deal will have on the athletics body.

“This contract will assist you athletes and coaches in many ways. You will be outfitted, looking the way you should be looking at the international events, etc.,” Hermonstine noted.

Meanwhile, Sport Minister, Charles Ramson Jr., passionately highlighted that the deal has come as a result of Guyana’s potential and recent success on the international stage.

“This deal that Guyana has signed with Adidas, which is a world-class advanced company that any other country in the world would want to trade places with us right now for being able to secure this deal on your behalf. That’s how important it is to be recognised.

“They are investing in what they have already seen [and] what they have seen is a remarkable level of success in the last four and a half years that surpasses every other country in the region,” the minister posited.